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INTRODUCTION

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Editors:
Arun Kumar Deshmukh
Associate Editor, MERC Global's IJM
Email: arundeshmukh@mercglobal.org
Contact No.: +919005961539

and

Dr. Tribhuvan Nath
Department of Agricultural Economics,
Institute of Agricultural Sciences,
Banaras Hindu University, Varanasi, U.P., India
Supply Chain Management (SCM) as a source of competitive advantage has become a buzzword among the academic scholars and the business executives. The concept of Supply Chain Management (SCM) seems to be emanating from the third P of Marketing i.e. ‘Place’ which refers to the various aspects of physical distribution and also the domain of operation management. Nevertheless, some scholars believe it to the area of operations management. Later, it came to be known as logistics management. It is of utmost relevance in the success of corporate enterprises. Despite its origin from marketing, the enterprises have begun treating them as two distinct entities i.e. marketing and operations, which led to low levels of inter-functional coordination. The role of SCM in ensuring customer satisfaction is prima-facie and widely understood. The competition in the marketplace is also experiencing a paradigm shift in the grounds of contention. At present, the rivalry directly among the enterprises has become insignificant and it is between the supply chains of various participants in an industry. Such scenario is compelling the practitioners to not just change the rules of the game but the game itself so as to gain an edge over the competition and winning more customers simultaneously.  

The throughout advances in the area of Supply Chain Management since its inception from the physical distribution function of marketing, logistics management, supply chain management, and now Demand Chain Management (DCM) emphasis on the key business purpose i.e., delivering superior customer value which is difficult to accomplish with marketing and SCM as distinct parts of the same organization. Several researchers indicated this inter-functional disintegration as a precursor to the loss in competitiveness and customer service level of the supply chain in particular and of the organization in general. This book will be an attempt to address the gap and provide an extant literature and cases supporting the argument.

This book will present a collection of recent contributions from the global researchers in the area of supply chain management. It will also aim at providing new ideas, original results and practical experiences regarding this highly up-to-date area of SCM.

AIM & SCOPE

The intention behind this script is to provide a ready-reckon and a useful guidelines about latest SCM theories and practices to both academicians and the practitioners. The principle objective of this book is to present the recent advancements in the area of Supply Chain Management along with the conceptual frameworks of theories and practices while the auxiliary purpose is to present a pragmatic approach to the concepts and theories in SCM area. The book contains research papers, research articles, abstracts of doctoral dissertation, case studies, short communications and bibliography; all of interdisciplinary nature and in particular belong to ‘Supply Chain Management’ domain. It will not only fill the above-mentioned research gap but also attempt to cut through the extant practices being adopted across enterprises.
THE THEME

The theme revolves around the theories, conceptual frameworks, and worth emulating practices by the corporations pertaining to their Supply Chain.
OUTLINE OF THE BOOK

The book will attempt to cover the topics but not limited to mentioned ut infra:
  • Introduction and overview and theories of SCM
  • SCM in Global Environment
  • Role of Marketing in SCM
  • Customer Value, Customer Service and Satisfaction.
  • Customer Relationship Management (CRM) and SCM
  • Market Responsive Supply Chain
  • Recent Researches in SCM
  • Research Methodologies in SCM
  • Demand Chain Management (DCM)
  • Role of Logistics in SCM
  • Purchase Function
  • Sales Forecasting
  • Inventory Planning and Management Strategies
  • ICT for SCM
  • Service Supply Chains
  • Supplier Relationship Management (SRM)
  • Inter & Intra-functional/organization Coordination and Cooperation
  • SCM Performance Measurement
  • Green Supply Chain Management
  • Reverse Logistics and SCM
  • Humanitarian Relief Supply Chain (Humanitarian Logistics)
  • Case Studies on the SCM Best Practices
Every chapter submitted has to follow the following sequence:
  • Executive Summary
  • Introduction
  • Main Body (can have multiple sub-headings)
  • Managerial Implications
  • Conclusion
POTENTIAL READERS

Management Students, Research Scholars, Academicians, Top Management, Logistics and Supply Chain Executives, Policy Makers, etc.
CALL FOR CONTRIBUTIONS

MERC Global invites the authors to submit the articles, research papers, abstracts of doctoral dissertations, case studies, short communications and bibliography that are interdisciplinary in nature as well as those within the major discipline i.e. Supply Chain Management for publication in the book “Supply Chain Management: Theories, Cases & Practices” bearing ISBN.
IMPORTANT DATES

  • Proposal of a chapter: July, 2014
  • Submission of manuscript: August, 2014
  • Notification of acceptance, refusal or revisions: Within 15 working days from date of submission
  • Submission of accepted and revised manuscripts: September, 2014
  • Probable publication: October, 2014
SUBMISSION GUIDELINES

Submissions should not have been previously published nor be currently under consideration for publication elsewhere. All submissions are refereed through a double blind peer review process.

Submissions should be submitted in the form of an MS Word file attached to an email after preparing the same as per the submission guidelines arundeshmukh@mercglobal.org.
To know about submission guidelines...
STATUS OF SUBMISSIONS

Contributors to this book may know the status of their submissions online. Click here to know the status of your manuscript submitted for publication.
PROPOSE A CHAPTER

Interested to contribute a chapter to this book, propose a chapter by providing the following information. Author(s) will be contacted within 2 working days.
    Please include full name, email, and affiliation of all the authors.
Submit
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