| INTRODUCTION |
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Social marketing was recognized as a stream of marketing in the 1970s, when Philip Kotler and Gerald Zaltman realized that the constant marketing principles that were getting used to sell products to consumers might be used to "sell" concepts, attitudes and behaviours. Social marketing is often over-viewed as “Standard commercial marketing practices to achieve non-commercial goals through the assist of social marketing”. An endeavour of social marketing is "social good" whereas in "commercial marketing" the mean is primarily "financial". Social marketing seeks to influence social behaviours not to profit the marketer, but to benefit the consumers and the general society. Like commercial marketing, the first focus of social marketing is on the consumer and on learning what consumer want and need instead of making an attempt to steer them to buy what marketer can produce. The planning process considers this consumer focus by addressing the elements of the "marketing mix." This refers to decisions about the conception of a Product, Price, Place, and Promotion. These are often called the "Four Ps" of marketing. Social marketing also adds a few more "P's" i.e. Publics, Partnership, Policy and Purse Strings. Social Marketing deals with the planning and implementation of programs designed to bring about social change using the concept for commercial marketing. The strategic aim of social marketing is to develop and implement the policies, processes and practices required to prop up the accomplishment of non-commercial goals of the organizations.
| AIM & SCOPE |
|---|
The book is being brought out for offering
efficacious propagation of the latest reckoning and research pertaining to the
various aspects of social marketing. The main aim of the book is to offer a
conceptual framework of principles and practices in social marketing. The
secondary objective is to give illustrations of practical applications and
strategic process emphasizing the use of social marketing policies and
practices required to support the achievement of the non-commercial
goals of the organizations. The book consists of articles, research papers,
abstracts of doctoral dissertations, case studies, short communications and
bibliography that are interdisciplinary in nature as well as those within the
major discipline i.e. Social Marketing.
| THE THEME |
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The theme puts forth the descriptions of principles and practices in social marketing and assesses the impact that social marketing can make in the 21st century.
| OUTLINE OF THE BOOK |
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The book will be divided into two sections;
the first section will cover principles of social marketing which will consist
of an overview of social marketing, social marketing in 21st
century, impact of social marketing, commercial Vs social marketing, need of
social marketing, planning and process of social marketing, organization &
management of social marketing, government interventions, new dimensions of
social marketing, etc. The second section will cover the practices of social
marketing and consist concept pertaining to implementation, structures, process,
results, new dimensions, policies, cases, etc used to develop and maintain the
social marketing practices.
| POTENTIAL READERS |
|---|
Management Students, Top Management, Marketing & Production Heads, Government Policies Makers, etc.
| CALL FOR CONTRIBUTIONS |
|---|
MERC Global courts the authors to submit the articles, research
papers, abstracts of doctoral dissertations, case studies, short
communications and bibliography that are interdisciplinary in nature as well as those within the major discipline i.e. Social Marketing for publication in the book “Principles
& Practices of Social Marketing” bearing ISBN.
| SUBMISSION GUIDELINES |
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Submissions should not have been previously published nor be currently under consideration for publication elsewhere. All submissions are refereed through a double blind peer review process.
Submissions should be submitted in the form of an MS Word file attached to an email after preparing the same as per the submission guidelines at ppsm@mercglobal.org.
Submissions should be submitted in the form of an MS Word file attached to an email after preparing the same as per the submission guidelines at ppsm@mercglobal.org.
| STATUS OF SUBMISSIONS |
|---|
Contributors to this book may know the status of their submissions online. Click here to know the status of your manuscript submitted for publication.
| IMPORTANT DATES |
|---|
- Proposal of a chapter: July, 2014
- Submission of manuscript: August, 2014
- Notification of acceptance, refusal or revisions: Within 15 working days from date of submission
- Submission of accepted and revised manuscripts: September, 2014
- Probable publication: October, 2014
| PROPOSE A CHAPTER |
|---|
Interested to contribute a chapter to this book, propose a chapter by providing the following information. Author(s) will be contacted within 2 working days.
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